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2% Less: The Sustainable Fashion Experience
The 2% Show
An experience that blends trash and tech to highlight the fashion industry’s growing waste problem.
Team : Renooh Sivakumar, Phu Le, Jacob Rodgers, Yuchen Zhang, Ellie Lindsey
My Role
Product Designer
Creative Technologist
Project
Live Event
Timeline
Aug - Dec 2024
Company
2 %
ATLAS, CU Boulder
How Might We Questions ?
01
How might we streamline the electric vehicle conversion process to make it more accessible and affordable for a wider range of vehicle owners?
02
How might we enhance the performance and efficiency of electric engine conversions, ensuring they meet the standards of traditional combustion engines?
03
How might we effectively communicate the environmental and economic benefits of electric vehicle conversions to potential customers, overcoming barriers such as skepticism and lack of awareness?
Background
While the fashion sector is booming, increasing attention has been brought to the impressive range of negative environmental impacts that the industry is responsible for. The fashion industry is the second-biggest consumer of water and is responsible for 2-8 % of global carbon emissions.
Fast fashion also has a human cost: textile workers, primarily women in developing countries, are often paid derisory wages and forced to work long hours in appalling conditions (UNEP, 2018; WRI, 2019).
Textile production is estimated to be responsible for about 20% of global clean water pollution from dyeing and finishing products. A single laundry load of polyester clothes can discharge 700,000 microplastic fibres that can end up in the food chain.
Phases of the 2% Concept
Mixed Reality
Our audience will interact with our mixed reality designs through the website and at our live event.
Digital Takeaway
Our audience will interact with our digital designs, using them as a resource for sustainability information, insights about the pieces, and as a lasting documentation of the project.
Live event
Our audience will interact with our physical designs primarily through the fashion show event.
Production Timeline
Run of the show
Our Partners
01 Venue :
CMCI STUDIO for the event on DECEMBER 13
02 ATLAS labs :
LIVING MATTER LAB
UNSTABLE DESIGN LAB
03 Local Creatives :
Models
Makeup
Lighting & Projection
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Sound
Photography
Production Crew
04 ROAM Magazine :
ROAM connected us with Fashion Designers, Stylists, Make-up Artists, Hair Stylists, Models, Model Directors, Event Coordination Assistants, Sound Production, Photographers & Videographers.
Spatial Design
01 TwinMotion Renderings :
02 Venue Layout :
Visual Design
01 Logo :
02 Color Palate:
03 Typography:
Mixed Reality Experience
An app/website probably with a Full length mirror that enable participants to virtually try on the pieces featured in the fashion show while learning about the sustainability practices that went into making that piece.
AR fliters/stickers based on TikTok
Designers Spotlight
Digital Takeaways
01 Data Visualisation:
02 IRL Outfit Generator:
Working : Capture a picture of the clothing in your closet and upload them into the generator. Mix and Match using the toggle buttons !
Event Gallery
Spatial Design Gallery
Editorial Gallery
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